Retail’s Digital Revolution and the Challenges of Keeping Data Safe

This article originally appeared on TotalRetail. Click the link below for the full version.

In this digital age of retail, hackings and data breaches have become part of the normal course of business. The retail industry gathers and stores an abundance of customer information, from credit card numbers to home addresses, email addresses and phone numbers. This data, when compiled, can be very valuable, incentivizing cyber criminals to infiltrate retailers’ systems.

As thousands of connected devices now perform transactions, move supply chains and manufacture goods, retailers are struggling to remain ahead of cyber threats. While it’s certainly not alone, Amazon.com’s recent breach demonstrates the constant struggle for retailers to keep pace with hackers in today’s technological landscape.